In Brazil, Beauty Still Means Business

If you manage to ignore the French girl beauty hype for just a little while, as well as tear your gaze from East and South Korea, where the evolution of beauty is lightyear’s ahead, and place it far to the West, on the other side of the Atlantic Ocean, you’ll come to find that Brazilian beauty means just as serious business as it did 10 years ago.

Brazil is and will always be the birth mother of the phenomenal blow dry technique, hot wax and a summer’s day golden glow on a bottle; the body oil. And as a result of the release of the eponymous Bum Bum Cream, which landed on UK shelves earlier this year just in time for summer ´17, Brazil has without saying proved that they still got it. And probably always will.

One of the main reasons we can trust Brazilian beauty business with our lives (and skins’ condition) is thanks to a report that the average Brazilian woman spends 11 times more of their income on beauty inventions and tools in comparison to British women. Additionally, these treatments and products don’t just apply to their skincare regime, but also to all aspects of the body; from feet, thighs and bum to belly, arms and neck. The tropical climate and active outdoor lifestyle have not only made head-to-toe beauty significant and of high rank, but also a desirable symbol of being a woman with exquisite taste and a sense for boundary pushing trend awareness.

Adapt to an all-Brazilian beauty regime



Donna Trope/Trunk Archive Bazaar, June/July 2013

Lustrous Mane

Starting from head-to-toe, the average Brazilian woman uses 4-5 hair products each day in order to sort out congenital unruly curls. Her hair care routine also includes the use of deep conditioning hair masks and regular appointments to the salon, where naturally, their go-to treatment is the Brazilian blow-dry. This hair session mixes keratin and formaldehyde to smoothen rebelliously frizzy curls and adds a desirable shine.

Natural DIY Treatment tip by hair pro Alfredo Lewis:

1 banana, 2 tablespoons of mayonnaise and 1 avocado; mix the ingredients, cover the hair with a plastic cap and leave it in the hair for 45 minutes. Repeat treatment once a week.

Or try the deep conditioning Coconut Oil Formula


Dewy Complexion

Adriana Lima

Coconut water is not just a sweet beverage, but an essential inclusion when it comes to maintaining skin and hair condition. Opt for a 100% natural coconut water and keep it ice cold before using cotton pads to apply it onto the face. This lovable antioxidant-rich ingredient serves as an effective and reliable combat partner against signs of aging, and gives skin a natural glow; all thanks to its antibacterial and antimicrobial properties.

Recommended product: Pure Coconut Water 





Tom Ford Campaign

Besides from coconut and almond oil, acaí is the tropical ingredient leading models from Brazil praise. It’s packed with antioxidants to not only nurture skin, but also give it a soft feel and beautiful lustre. Natura Brasil is a cult beauty brand among many supermodels, exoteric for its use of natural ingredients from the Amazon jungle. Especially the energizing and radiant-providing Acaí Dry Body Oil has gained stardom status for its unique blend of key ingredients; Acaí berry and almond, olive and borage oils.

Find it here: Acaí Dry Body Oil


Brazilian Butt Lift


Kendal Schuler, Avril Alexander & Miriam Adler by Josie Clough

Having a perfectly sculpted body shape where toned legs and a tight bum takes centre stage is key for most Brazilian women. And 10 years ago, when VS-model Alessandra Ambrosio specifically asked for a programme that targeted those areas, Leandro Carvalho was quick to invent a custom training schedule to meet her desires, naming it the “Brazil Butt Lift.” This triangle training method targets the three major muscles of the butt, and is a dynamic mix of Brazilian dance and cardio to burn fat where the focus is maintained on the lower body.

Complete workout with the cult Bum Bum Cream



Pictures on Vulgar Beauty are always credited. If the photo is unfairly credited or the owner of the image does not approve of it being used, please contact



Gisele Bündchen, Pirelli calendar, ’06 / Photographers: Mert Alas & Mac Piggott 

New innovations, formulas and techniques reign the realm of self-tanners, constantly improving the effects of achieving the utmost natural, sun-kissed glow or the deepest “fresh-off-Ibiza” tan. Fake tanners have been gaining more attention and encouragement of use over the recent years thanks to advanced technology, providing equally stunning results as compared to a real tan, minus the damaging effects of the sun’s dangerous rays.

St. Tropez is one of the cult brands that have reinvented the way people perceive self-tanning, with the astonishing Gradual Tan In Shower Lotion debuting in 2015. The eponymous tanning label has now taken another step towards a new direction by inventing the first ever self-tanning sheet mask that’s launching this month, just in time for summer ´17.

Gradual Tan In Shower Lotion


A clever, sweet almond oil infused lotion that is to be used in the shower. Carefully apply all over the body, leave it on for just 3 minutes before rinse. Then wait for 8 hours to see full results. Reapply with every shower for a deeper glow.

Find it here: Gradual Tan In Shower Lotion

The Face And Body Gradual Tan


Basking in the sun’s delightful glimmer is a sheer luxury. And so should the act of self-tanning be. La Mer Face & Body Gradual Tan absorbs quickly, treating skin to a desirable, natural tan minus the streaks if applied carefully on exfoliated and moisturized skin.

Find it here: The Face And Body Gradual Tan

Brazilliance PLUS+ Self Tanner


An enticing Brazilian tan is within reach thanks to Tarte’s upgraded version of the original Brazilliance tanner. The improved  PLUS+ Self Tanner is packed with aloe, vitamin E, citric acid and squalane to smoothen skin while giving it an approved golden Goddess glow.

Find it here: Brazilliance PLUS+ Self Tanner

Self Tan Express Bronzing Face Sheet Mask


Behold the newest innovation set to change the way people know self tanning. St. Tropez bronzing sheet mask is infused with glycerin, Hyaluronic Acid and DHA (an active tanning ingredient) to bless skin with an ultimate glow. The mask also possesses moisturizing components to let the DHA deeply penetrate the skin for a beautiful, dewy complexion.

The mask is set to launch May 22nd, on Sephora

Instant HD Skin Finish


Vita Liberata is another cult tanning brand among beauty aficionados, blessing skin with a photo ready finish, sun-kissed tint with promises to cover imperfections and minimize blemishes. The new Body Blur Instant HD Skin Finish is available in light, medium and dark tones.

Find it here: Instant HD Skin Finish

Featured photo: Linda Evangelista, Vogue Italia, 1989 / Photographer Steven Meisel / Inside photo: Gisele Bündchen, Pirelli calendar, ’06 / Photographers: Mert Alas & Mac Piggott 

Pictures on Vulgar Beauty are always credited. If the photo is unfairly credited or the owner of the image does not approve of it being used, please contact