In Brazil, Beauty Still Means Business

If you manage to ignore the French girl beauty hype for just a little while, as well as tear your gaze from East and South Korea, where the evolution of beauty is lightyear’s ahead, and place it far to the West, on the other side of the Atlantic Ocean, you’ll come to find that Brazilian beauty means just as serious business as it did 10 years ago.

Brazil is and will always be the birth mother of the phenomenal blow dry technique, hot wax and a summer’s day golden glow on a bottle; the body oil. And as a result of the release of the eponymous Bum Bum Cream, which landed on UK shelves earlier this year just in time for summer ´17, Brazil has without saying proved that they still got it. And probably always will.

One of the main reasons we can trust Brazilian beauty business with our lives (and skins’ condition) is thanks to a report that the average Brazilian woman spends 11 times more of their income on beauty inventions and tools in comparison to British women. Additionally, these treatments and products don’t just apply to their skincare regime, but also to all aspects of the body; from feet, thighs and bum to belly, arms and neck. The tropical climate and active outdoor lifestyle have not only made head-to-toe beauty significant and of high rank, but also a desirable symbol of being a woman with exquisite taste and a sense for boundary pushing trend awareness.

Adapt to an all-Brazilian beauty regime



Donna Trope/Trunk Archive Bazaar, June/July 2013

Lustrous Mane

Starting from head-to-toe, the average Brazilian woman uses 4-5 hair products each day in order to sort out congenital unruly curls. Her hair care routine also includes the use of deep conditioning hair masks and regular appointments to the salon, where naturally, their go-to treatment is the Brazilian blow-dry. This hair session mixes keratin and formaldehyde to smoothen rebelliously frizzy curls and adds a desirable shine.

Natural DIY Treatment tip by hair pro Alfredo Lewis:

1 banana, 2 tablespoons of mayonnaise and 1 avocado; mix the ingredients, cover the hair with a plastic cap and leave it in the hair for 45 minutes. Repeat treatment once a week.

Or try the deep conditioning Coconut Oil Formula


Dewy Complexion

Adriana Lima

Coconut water is not just a sweet beverage, but an essential inclusion when it comes to maintaining skin and hair condition. Opt for a 100% natural coconut water and keep it ice cold before using cotton pads to apply it onto the face. This lovable antioxidant-rich ingredient serves as an effective and reliable combat partner against signs of aging, and gives skin a natural glow; all thanks to its antibacterial and antimicrobial properties.

Recommended product: Pure Coconut Water 





Tom Ford Campaign

Besides from coconut and almond oil, acaí is the tropical ingredient leading models from Brazil praise. It’s packed with antioxidants to not only nurture skin, but also give it a soft feel and beautiful lustre. Natura Brasil is a cult beauty brand among many supermodels, exoteric for its use of natural ingredients from the Amazon jungle. Especially the energizing and radiant-providing Acaí Dry Body Oil has gained stardom status for its unique blend of key ingredients; Acaí berry and almond, olive and borage oils.

Find it here: Acaí Dry Body Oil


Brazilian Butt Lift


Kendal Schuler, Avril Alexander & Miriam Adler by Josie Clough

Having a perfectly sculpted body shape where toned legs and a tight bum takes centre stage is key for most Brazilian women. And 10 years ago, when VS-model Alessandra Ambrosio specifically asked for a programme that targeted those areas, Leandro Carvalho was quick to invent a custom training schedule to meet her desires, naming it the “Brazil Butt Lift.” This triangle training method targets the three major muscles of the butt, and is a dynamic mix of Brazilian dance and cardio to burn fat where the focus is maintained on the lower body.

Complete workout with the cult Bum Bum Cream



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Bolts and splashes of colour have been painted across all imaginable features throughout the season of heat; making it safe to state that the rainbow phenomenon is one of summer’s biggest trends. YSL Beauty launched its Vinyl Couture Mascara, including 9 electrifying nuances to decorate lashes according to mood. Alicia Keys adapted to rainbow braids in burning orange, shocking pink and bright yellow, and all imaginable facial features, including eyebrows, lips, cheeks and eyelids have been fully charged with popping colours.


Cara Delevingne as the face of YSL Beauty’s Vinyl Couture Mascara


Alicia Keys rocking multi-coloured braids  / pic from @Allure


@JulianaHuxtable lining eyebrows and inner waterline with electrifying blue


A taste of colour / @Retouching Academy


Batting rainbow lashes / @makeupmouse


Featured photo: @Modelsdot / Inside photo:

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Most digital and print publications have covered the topic of the following sentences: “The miracle treatments for dry hair”, “The best deeply moisturizing hair masks, or “5 tips to smoothen frizzy locks…” The point is, there seems to be endless of ways to combat brittle hair, but not that many fool proof hacks for people with oily hair scalp.

Suffering from a dirty hair complexion has probably made people devoted to daily hair washing to keep the greasy roots clean; an action that’s destined for failure in the long run. What happens is that over-washing deprives the hair of its natural oils and sets the scalp in a state to over-produce sebum, leaving hair to look and feel greasier once again the day after washing it.

There is actually one definite solution to restore the pH balance in the hair scalp. A type of “workout” routine for hair to regain its fresh look and feel. Here is how to set the hair into training and ban the grime once and for all:

Day 1

First day of oily hair boot camp starts with a thorough deep cleanse. According to several hair professionals, a clarifying shampoo has the best formula that’s strong enough to rinse dirt, oil and chemical build-up, and gentle enough to avoid stripping the hair of its natural oils.

Moroccanoil Clarifying Shampoo


Moroccanoil Clarifying Shampoo is a deep cleansing formula that restores hair to a weightless, healthy balance while conjuring away the signs of impurities, dullness and environmental build-up. Gently massage this sulphate-free argan, avocado and jojoba infused mix into the scalp, all while letting the water run through the hair. As soon as the water turns clear, you’re good to go.

Keep in mind that this substance is effective, yet harsh. So don’t use it more than once a week.

Find it here: Clarifying Shampoo

Day 2

Refrain from a daily washing regime. It’s challenging, especially if you have somewhere to be; in a meeting, at dinner with a friend or doing anything that involves social activities. Just hang in there and fight the urge to run a quick rinse through the hair. Additionally, investing in a solid dry shampoo is helpful on the quest to fresh and clear hair.

OUAI Dry Shampoo


Fast-absorbing, neutralizing and volume-building are just the few of the qualities packed in this can. Simply shake and blast the roots with OUAI Dry Shampoo, flip the hair over and ruffle it using the fingertips for that Va-Va-Voom effect.

Find it here: Dry Shampoo

Day 3

Almost there, just hang on for one more day without a rinse. This day will be the toughest one since you’ll most definitely either want to drown the hair in dry shampoo or poke it around with the fingertips, hoping to find a side that’s clean enough to show. DON’T! Since finger-to-hair contact will only make it worse by adding more oil, which is what no one wants nor needs at this point. To make things better, opt for a hair-do that suits the vexatious hair.

Reclaimed Vintage Inspired Heart Hair Pin


A cute hair pin is exactly what is needed to adjust and style a “messy hair, don’t care” look. A greasy complexion will just add an edgy texture to this chic hair do. Gather all of the hair and pull it all the way back to fight the urge of touching it as soon as it gets in the face. Then, pin the hair with a delicate vintage inspired heart pin by placing a messy bun at the top of the head, or styling it in a low chignon.

Find it here: Hair Pin

Day 4

The final step of hair-training! It wasn’t so bad, was it? Now it’s finally time for a well-deserved wash. But, before getting the hopes up; this final step includes rinsing hair with raw apple cider vinegar.

Bragg Organic Apple Cider Vinegar


It’s known that apple cider vinegar is the go-to ingredient when it comes to body and skin care. The substance is rich in potassium and enzymes that keeps skin youthful, supports the immune system, removes toxins, and promotes digestion and pH balance. So, it’s pretty obvious that it should benefit the hair on our heads as well.

Work a small amount of Bragg apple cider vinegar into damp hair, gently massage the roots, and rinse it out thoroughly. The raw liquid will help restore the hair’s pH balance and remove build-up without depriving the hair of its natural oils and nutrients.

Here’s to surviving the first week of oily hair boot camp! Now repeat the routine and observe as the hair gets fresher, cleaner and more healthy-looking week by week.

Find it here: Apple Cider Vinegar

Featured photo: theyallhateus / Inside photo:

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Summer beauty is… 

A distinctive scent of delicious coconut, or an appealing mix of pleasant citrus blends

Skin that’s been caressed and kissed by the sun, yielded with a satiny-soft texture and feel 

A lustre that’s natural and glowing, a complexion sculpted with feather-light brush strokes

Voluptous lips in vibrant nuances, silky hair strands and a flawlessly painted canvas, glossy and effortless in its ways 

MAC Pearlmatte Face Powder


Actualize your beauty dreams with MAC’s Fruity Juicy Summer Collection. Blush up and highlight with the Pearlmatte Face Powder for a satiny and textured feel, and pearly glow.

Find it here: MAC Pearlmatte Face Powder

Bumble and Bumble Surf Spray


Sexy beach waves, immaculate texture and immortalized volume… Who could say no to that?! Become one with the ocean’s untamed waves and the salty sea air with Bumble and Bumble’s Salt Spray; the original salt spray that enhances texture, provides moisture, and adds elasticity, lustre and keeps hair manageable.

Find it here: Salt Spray

Blur Stick


They don’t call it a blur stick for nothing… Blur out fine lines, uneven skin tone and imperfections while minimizing pores and adding that irresistible glow. MILK MAKEUP’s Blur Stick is free from damaging silicones, parabens, sulfates and phthalates, making this vegan makeup product a safe win-win in the quest towards a natural summer makeup look.

Find it here: Blur Stick

Naked Heat Palette


Create some seriously burning heat in your makeup look with Urban Decay’s Naked Heat Eye Shadow Palette! These 12 highly-pigmented and dangerously gorgeous nuances awaken the passion in anyone!

Recommended use: At any occassion where you wish to turn heads and attain awe-inspiring glances!

Find it here: Naked Heat Palette


Diorskin Nude Air Luminizer 



Shopping summer beauty essentials on a budget? If the makeup bag only fits one more produt, make it this one! Diorskin Nude Air Luminizer is a highlighter in a serum, meaning it’s basically a summer day’s light in a bottle. This high-concentrate fluid is the ultimate source of light if you’re chasing that impeccably sun-kissed radiance.

Find it here: Diorskin Nude Air Luminizer 

Bronzed ‘N’ Sculpted Set

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The perfect Honolulu tan is within reach thanks to Benefit Cosmetics Hoola Bronzed ‘N’ Sculpted Set! Get to work and enhance an already existent sun-kissed complexion with a deeper, luxurious tan that will have you looking like you just arrived from a tropical island. This incomparable bronzing set consists of a matte bronzer, a contour stick and a cream-to-powder highlighter… All there is left to do now is to sculpt away!

Find it here: Bronzed ‘N’ Sculpted Set

Blush Trio


As seen in picture: Peachy Love

Heaven has arrived on earth in shape of an exotic blush trio from Anastasia Beverly Hills. From Cocktail Party, Berry Adore and Pink Passion to Peachy Love and Pool Party, these 5 blush palettes add an unrivalled intensity to any summer makeup look.

Find it here: Blush Trio

Le Rouge Sculpt Two-Tone Lipstick

Double up on contour and pigment for the lips with Givenchy Le Rouge Sculpt Two-Tone Lipstick. The lighter core shade highlights the centre of the lips while the deeper shade contours the edges. The lipstick comes in 5 divine shades, from bright coral and brick red to shocking pink and hot fuchsia.

Find it here: Le Rouge Sculpt Two-Tone Lipstick

Orchid Soleil Eau de Parfum


Transport your mind to a remote island with Tom Ford Orchid Soleil Eau de Parfum, where lovely floral notes blend with sweet vanilla, and crisp and spicy elements to come together in this sensual summer mixture. You’re officially one spray away from your dream destination.

Find it here: Orchid Soleil Eau de Parfum


Featured image: Pinterest / Inside photo:

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Louis Vuitton / Imarni Nails

Manicures displaying high-end fashion brands’ logos are well under way to reach world domination in the beauty realm. Ever since nails were decorated with the letters of Balenciaga and Marc Jacobs spelled out on each nail at the runways of the FW ‘17/18 collections, beauty bloggers, nail technicians and influencers alike, have adapted to the fervid occurrence.

The nail expert behind the creations of the Balenciaga nails, Mei Kawajiri, is adding more frenzy to the movement, continually updating her Instagram (@nailsbymei) with exquisite designs featuring logos such as Supreme, Hermes and Gucci. @Imarninails salon in Shoreditch, London, is another nail tech studio that’s participated in the birth of this new formidable trend. Painting logos such as Chanel, Louis Vuitton and Nike.

Even nail pro Madeleine Pool (@MPnails) created pale pink nails with gold-embossed Gucci stickers for it-girl Petra Collins, to acknowledge her as the face of Gucci’s newest addition to the range of fragrances. It’s safe to state that this trend is just getting started…


Marc Jacobs FW’17 / Jin Soon Choi


Balenciaga FW’17 / Mei Kawajiri


Supreme x Louis Vuitton / Mei kawajiri


Not just high-end logo designs. We Wore What / Mei Kawajiri


Nike / Imarni Nails


Chanel / Imarni Nails


Gucci / @MPnails


Featured photo: Marc Jacobs FW’17 by Jin Soon Choi / Inside photo: Louis Vuitton by Imarni Nails

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SPF creams might be a foe to most because of its sticky consistency, unpleasant smell and greasy texture that leaves traces of white surplus on the body. Plus, having to remember to apply it on a daily basis and keep on reapplying it throughout the day does not sound all too appealing.

Nevertheless, staying shielded from the sun’s perilous UV-rays should be motivation enough. The sun is a lovely phenomenon that most people worship, but it’s important to understand that its lighting causes up to 90% of ageing, resulting in reduced elasticity, dark spots and a rough, wrinkly texture. Besides from the superficial damages, it also affects the health. A sunburn occurs when the ultraviolet rays have managed to penetrate through the deeper layers of the skin to harm or even kill skin cells. A frequent and long-lasting exposure to this will then eventually lead to skin cancer.

Last week, as summer is just around the corner, Glossier launched a new improved SPF formula called Invisible Shield SPF 35. The promises? – A sunscreen that is not sticky, greasy, heavy, pore clogging, drying, weird smelling, chalky or makeup interrupting – according to Glossier. The clear water gel formula is packed with microcapsules that are easily absorbed, helps prevent sun damage, protects from pollution and helps neutralize harmful free radicals inside the skin. That is a lot of pleasant reasons to encourage people to actually start wearing sunscreen.

Besides from the active microcapsules, the sunscreen contains H20, Vitamin E, Vitamin P, broccoli, aloe leaf extracts and sweet orange peel.

Read more about this super formula and buy it here:

Featured photo: Florian Sommet / Inside photo:

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As skin slowly reduces the amount of collagen production with age, it loses its elasticity and availability of skin cell renewal. Collagen (a protective fibre that connects body tissue) consists of two essential amino acids, hydroxyproline and hydroxylysine, which provide collagen with the stability and capacity of holding tissue, muscle and organs together, as well as repairing cells damaged by outer factors – the sun, pollution, oxidative stress and free radicals.

Read more about the dangerous environmental factors here: The Guide To City Smart Skincare

As an alternative of deciding to take up collagen injections, there are a few natural ways to stall the process of ageing.


Water possesses uncountable benefits. Commonly known for keeping skin hydrated and nourished, the effects of water can also plump and smooth skin by enhancing the build-up of fibres and prolonging the life of skin cells. Its toxin rinsing qualities are also capable of instantly increasing skin’s collagen.


Sloughing off dead skin cells once a week is essential in order to achieve a robust, gleaming skin. Whether opting for a lighter mechanical peeling or a more effective enzyme peeling, the treatment regrows a refined epidermis, deeply cleanses and purifies sebum clogged pores and increases blood circulation, stimulating cell renewal and boosts collagen production.

More effective types of exfoliation treatments can be achieved at a dermatologist’s office.

Treatment Enzyme Peel


The natural papaya enzymes in this highly-effective exfoliator gently sloughs off dead skin cells. In contact with water, the powder is activated and treats skin to an appealing lustre, soft and even texture and tone, improving the absorption of additional serums and moisturizers in the skin care regime.

Find it here: Treatment Enzyme Peel

Vitamin A and C

Whenever new collagen is formed, Vitamin C is being used as the preferable fuel in the rebuilding process. Meaning it’s important to always keep a decent level of the vitamin in the body.

Vitamin A improves skin’s texture by boosting the reconstruction of collagen and the renewal of skin cells.

Read more about vitamins here: Get To Know The A, B, C’s

C-Firma Day Serum


Fruit enzymes, antioxidants, powerhouse nutrients and chronopeptide come together in this highly-adequate potent serum to dissolve dead skin cells, combating the signs of photo ageing, sun spots and fatigued, slack skin.

Find it here: C-Firma Day Serum

Facial Treatment Essence


Amino acids, minerals and nourishing vitamins are packed in this essence to hydrate and ameliorate skin’s elasticity and brightness. Mainly, it is enriched with 90% Pitera, the powerhouse ingredient for skin’s renewal process.

Find it here: Facial Treatment Essence

Green Tea Extract

The anti-inflammatory qualities and richness in antioxidants make green tea extract the ultimate skin saviour, protecting skin from the damaging effects of free radicals. Green tea extract also acts as a powerful ingredient that protects skin from collagenase (an enzyme that breaks down collagen) maintaining a firm and strong elastic tissue.

Revitalizing Powder Face Mask


Origins powerful powder face mask is rich in antioxidants from tea leaves, tea powders and matcha. These forceful natural ingredients revitalize and restore skin’s texture while smoothening and brightening a fatigued complexion and uneven skin tone.

Find it here: Revitalizing Powder Face Mask

Featured image: Florian Sommet

Pictures on Vulgar Beauty are always credited. If the photo is unfairly credited or the owner of the image does not approve of it being used, please contact